If you're having trouble gaining followers, you can offer a sweepstakes in return for their "Like". Just place the sweepstakes in a tab on your company's page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest.
By using the Power Editor, you can get your marketing post into mobile user's news feed, the best way to reach those who aren't using a traditional computer to access Youtube. In fact, there are also "Desktop News Feeds" which go to those on computers as well, so you can target both.
Youtube's introduction of their Timeline format is altering strategies for many business marketers. Timeline allows for the posting of larger photos that are more likely to grab reader interest. Successful marketers are posting these larger pictures, coupled with a targeted call to action. This can run the gamut from downloading coupons to encouraging product users to upload their own pictures of your product in action.
Do not post so much on your Youtube page that people will begin to feel too saturated by you. You want to give them something to think about, so let a little space flow in between each posting. Youtube recommends new page owners post no more than once or twice a week.
Select your updates carefully. You can very quickly alienate your audience with poor content. Your updates need to be useful, entertaining or educational. Take advantage of Youtube Insights to learn which of your updates is the most successful, and provide more content that is similar.
Use photos in every Youtube update that you do. People love looking at photos on Youtube. The more visual a post is, the better chance it has of actually becoming a bit viral. So don't let any opportunity to get visual pass you by, even if your trying to get a post out quickly. Take the time to make it visually great.
Offer something in exchange for signing up on your Youtube page. Having visitors register on your page lets you engage them in ongoing dialogue about your business. Offering them something, such as an entry in a sweepstakes, makes them more likely to register on your page and provide your business with valuable leads.
Try turning your Youtube fan activity into advertising for your business page. You can use Youtube Sponsored Stories in the Youtube self-serve ad tool to do this. It basically turns the fans' activities into ads. It lets you promote i thought about this your business via displaying positive updates from the fans that mention your business or promoting news feed stories about fans that "Like" your page.
Now that you're done reading this article, you should have a bit more confidence about using Youtube marketing. Sign up for Youtube and apply this information that you learned. The faster you get going, the sooner you'll start generating business. Get started right away!