If you're having trouble gaining followers, you can offer a sweepstakes in return for their "Like". Just place the sweepstakes in a tab on your company's page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest.
Make sure that you pay close attention to the amount of information you post on Youtube. If you only talk every once in a while, many users may become bored and look elsewhere for gratification. Posting too much is not a good thing either since many people will read it as desperation. Do your best to find the proper balance.
Think of Youtube as a dialogue. A lot of people when they begin Youtube marketing, talk AT their audience. You need to talk WITH your audience. Feel like you are having a conversation with them, not like you are announcing things to them. Remember, Youtube is a social medium. You need to be social.
Sometimes, you need to post stuff about your brand other places besides your own page. You can garner a ton of attention when you post on other people's Youtube pages. Ensure you only attract the good kind of attention you want. Only post on other pages whenever can positively contribute in some way. Avoid spamming at all times.
By using the Power Editor, you can get your marketing post into mobile user's news feed, the best way to reach those who aren't using a traditional computer to access Youtube. In fact, there are also "Desktop News Feeds" which go to those on computers as well, so you can target both.
Share other content from other platforms on your Youtube page. Does your business have a website? A blog? A YouTube channel? Any time you upload new content related to your business, make sure it shows up on your Youtube Page as well. People are much more likely to be visiting Youtube the day you upload a new video than they are to be visiting your business's YouTube channel.
Organize a contest on Youtube. You should encourage your subscribers to tag you in one of their updates, for instance to share a picture of click the product they bought or a review of a product. Give a free product to the entry that receives the most votes so contestants encourage their friends to vote on their entry.
Try sending updates. Youtube Page Administrators can send messages to every person that "Likes" their page. When you have something valuable on your Youtube business page that your fans should know about, you can send them an update so that they're aware of it. Be prudent with how often you do this by only sending updates to fans when it's really important.
Youtube marketing, as said in the beginning of this article, is obviously helpful and can do a lot for a business or service. Take advantage of this modern service so you can see the most benefits possible. Remember the tips in this article so you can use Youtube marketing to your advantage!